Play Fight Move: A 48 Hour Branding Challenge

This project was part of an experiment to deliver a comprehensive Brand Kit within a tight deadline of 48 hours. Alija from Play Fight Move, offering individual and private group sessions in Filipino martial arts and Brazilian jiu-jitsu, needed a logo for their new business. The main goal was to develop a cohesive Brand Kit that accurately represented Play Fight Move's ethos and offerings. Despite the time constraint, the objective was to create branding materials that resonated with the target audience, conveyed the essence of Filipino martial arts and Brazilian jiu-jitsu, and established a strong visual identity for Play Fight Move's online presence.