A Queer Gym Making Moves Online

Flow State Movement provides a safe environment for individuals, particularly those in the trans and queer community, to train with a responsible coach. Their vision emphasizes joint mobility as safety, conditioning as pleasure, and movement as liberation, highlighting movement as an act of self-love, autonomy, and agency.

The project's main goals were to establish a cohesive and impactful visual identity that resonated with their audience, develop a user-friendly landing page that effectively communicated their services, and boost engagement and conversion rates.