Keep Calm and Press-On

The client needed to expand her boutique nail business online to offer a new line of press-on nails and other nail-care products. The client's expectations included enhancing her brand's online presence, reaching a wider audience, and providing customers with a seamless shopping experience.

The project's main goals were to successfully rebrand The Nail Avenue, create an engaging e-commerce platform, and launch the new line of press-on nails. The objectives included increasing online sales, attracting new customers, and establishing The Nail Avenue as a reputable and competitive brand in the beauty industry.

Client
The Nail Ave LLC

Industry
Health & Beauty

Project
2019

Credits
Aisha Pou - Content, Nail Design, Model
Isaiah Sanabria - Creative Direction, Visual Design, Web Design
Matty Rodney - Logo Design
Amanda Pinto - Photography, Art Direction, Model
Jake Nathanson - Photography, Art Direction
Jessica Rodriguez - Model
Liz B. Rivera - Model